Michael Clarke and Ricky Ponting succeeded to win heavy money of IPL auction for 2013. Live PTV Sports broadcast this news. This price money is equal to $US400, 000 ($A386, 000). Clarke’s intention to play the high-profile Twenty20 tournament was highly criticised by the media and other stakeholders. All these players are considered to be the heroes in the world of cricket. They have always played to the expectations of the cricket fans. This is a reason that IPL has offered highest price for such players. IPL offered such highest rates to these popular players to further make money from the promotion various international brands that spend millions of dollars to promote themselves.